Case study

Case Study

SAMAD

Overview

SAMAD Atelier is a bespoke fashion label renowned for its handcrafted garments that blend traditional craftsmanship with contemporary design. Catering to a niche clientele seeking exclusivity and elegance, SAMAD Atelier faced challenges in expanding its digital footprint and reaching a broader audience without compromising its brand ethos.

Objective

Enhance Online Presence: Develop a robust digital identity that reflects the brand’s luxury
positioning.
Increase Brand Awareness: Reach potential customers through targeted digital campaigns.
Boost Engagement: Foster a community around the brand to encourage repeat business and
word-of-mouth referrals.

Strategy

– Website Revamp: Redesign the website to offer a seamless user experience, highlighting the
brand’s unique selling propositions.
– Content Marketing: Develop a content calendar focusing on storytelling, behind-the-scenes looks,
and customer testimonials.
– Social Media Campaigns: Utilize platforms like Instagram and Pinterest to showcase the brand’s
aesthetic and engage with fashion enthusiasts.
– Email Marketing: Launch personalized email campaigns to keep the audience informed about new collections and exclusive offers.

Execution

– Website Revamp: Collaborated with UX/UI designers to create a visually appealing and
user-friendly website. Integrated high-quality images and videos to showcase the craftsmanship.
– Content Marketing: Published weekly blog posts and newsletters featuring stories about the
artisans, the inspiration behind collections, and styling tips.
– Social Media Campaigns: Ran targeted ads and collaborated with fashion influencers to increase
reach and credibility.
– Email Marketing: Segmented the email list to send personalized content, resulting in higher open
and click-through rates

Results

– Website Traffic: Increased by 60% within three months post-launch.
– Social Media Engagement: Achieved a 45% increase in followers and a 30% boost in engagement rates.
– Email Campaign Performance: Noted a 25% increase in open rates and a 15% rise in conversions.
– Sales Growth: Overall sales grew by 35% in the quarter following the campaign implementations.

Conclusion

Through a comprehensive digital marketing strategy, SAMAD Atelier successfully elevated its online presence, engaged a broader audience, and achieved significant sales growth. The brand now enjoys a stronger digital footprint, aligning with its luxury positioning and setting the stage for
continued success.

1/C, Circus Market Pl, Lower Range, Beck Bagan, Ballygunge, Kolkata, West Bengal 700017